Break Through! Creative Ways of Reaching Diverse Audiences with Science

Break Through! Creative Ways of Reaching Diverse Audiences with Science 2016-11-09T16:09:39+00:00

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Science Talk
Presenter: Mr Robert Inglis, Jive Media Africa, South Africa
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Engaging public audiences with research can, quite literally, change the world. It shifts opinions, transfers knowledge, raises and enables debate and influences policies – to name just a few.

In an increasingly overloaded media environment however, effective communication relies on creative and strategic use of media to convey key messages to specific audiences. The medium is the message – if the message is to be interactive, inclusive and rewarding, then so must the media. Hence the use of comics, videos, animations, exhibitions, books and more.

Over the past decade, Jive Media Africa has worked hand in hand with researchers and research organisations from Africa and beyond. In 2016 alone it has produced a coffee table book and exhibition for the Square Kilometre Array profiling 200 000 years of human innovation in Africa, placed African research on an international platform through the International FameLab programme, developed graphic novels to raise awareness of skin and cervical cancer in Uganda and used hip hop and rap music to facilitate engagement between learners, scientists and musicians.

In this highly visual presentation Jive Media Africa Director Robert Inglis shares insights, experiences and practical tips to help scientists unleash their creativity and reach new audiences.
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inglisMr Robert Inglis
Jive Media Africa, South Africa
Presenter

Robert Inglis is co-founder and Director of independent science communication agency Jive Media Africa. He is also a founding board member of the Yazi Centre for Science and Society in Africa – a non-profit organisation working to enhance science-society collaboration. Robert is passionate about seeing African science take its rightful place in the world. He was instrumental in initiating FameLab in South Africa. He received the National Science and Technology Forum (NSTF) award for a ‘contribution to the development of the discipline of science communication through innovative and exciting media’. He is also co-founder of the Science Spaza science clubs programme, a network of over 140 self-initated science clubs throughout South Africa, which was a finalist in the Mail&Guardian Investing in the Future Awards. Having initially trained and worked as a mechanical engineer, Robert followed his compass south where he spent 15 months overwintering at the South African Antarctic Research Station. He has worked in science communication ever since his return in 2002.
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